pex

Turn Growth
Into a Science.

You test, message, and spend across a dozen tools. Apex connects them and shows you, in dollars, what actually works, so your next move isn't a guess.

No credit card · pay as you grow · nothing until you outgrow the free tier

This week's experiment

Illustrative

+$25,668

revenue lift this week, defended three ways

Beat the control group

+18%

Beat last quarter's baseline

held up

Beat the do-nothing holdout

+$19.9K

Beat the industry benchmark

opt-in

Ready to promotep < 0.01 · 95% CI [+11%, +23%]

Proof you can defend

Walk into the review with receipts.

Anyone can show you a number that went up. Apex checks every win against three independent reference points. When they all agree, you have a figure you can take to your board, not a hunch.

  • vs your control group

    Did this change actually cause the lift? A held-back slice never saw it.

  • vs last quarter

    Is it a real gain or just the trend you were already on? Measured against your own baseline.

  • vs doing nothing

    How much is Apex worth at all? A do-nothing holdout shows the lift on top of everything else.

See it for your world:

This week's experiment

Illustrative

+$25,668

MRR lift this month, defended three ways

Beat the control group

+18%

Beat last quarter's baseline

held up

Beat the do-nothing holdout

+$19.9K

Beat the industry benchmark

opt-in

Ready to promotep < 0.01 · 95% CI [+11%, +23%]

What to test next

Never stare at a blank backlog again.

Apex looks across your ads, journeys, emails, and conversions and tells you the highest-impact thing to try next, in order.

Illustrative. Your recommendations are built from your own data.

The Platform

One platform for everything that grows your business.

Most teams stitch this together from five or six tools that never talk to each other. Apex runs it on one engine, so a lesson from your email test makes your ad targeting smarter too.

Every part makes the next one smarter. See the loop.

How It Works

The scientific method, built into your growth stack.

Observe what happens. Form a hypothesis. Test it. Learn from the result. Repeat. Apex automates this cycle and compounds your team's intelligence over time. See the full architecture.

Choose your depth. Same system, three levels of detail.

You describe what to test

Tell Apex what you want to try. It writes the experiment into your code, deploys it through your pipeline, and measures real business outcomes — not just clicks.

It learns from the result

Every experiment teaches the system. It remembers what worked, what didn’t, and updates everything it knows — automatically.

It tells you what to do next

Based on everything your team has ever learned, the system recommends the highest-impact action. Your 10th experiment is smarter than your 1st.

Each cycle makes the next one better. Knowledge compounds.

Watch Apex think

It finds the leak, fixes it, and gets sharper every time.

Point Apex at a goal. It scans your data, finds what's holding you back, runs the test, and remembers the result, so the next call is sharper than the last.

+43%
p < 0.05
Δ revenue
3 signals
apex · mcp
+$2.4M
Revenue Impact
8th
Corrections
91%
Confidence
6.2x
Compounding

Ecosystem

Works with the tools you already use.

Plug in your stack. Apex reads what's happening and tells you what to do about it. Your tools stay; they finally start talking.

Integrations

Data flows in from your stack

Google Analytics 4

Google Analytics 4

Analytics
Connect
Google Ads

Google Ads

Ad Platforms
Connect
LinkedIn Ads

LinkedIn Ads

Ad Platforms
Connect

Meta Ads

Ad Platforms
Connect
HubSpot

HubSpot

CRM
Connect
Stripe

Stripe

Payments
Connect

QuickBooks

Revenue
Connect
Microsoft Clarity

Microsoft Clarity

Behavior Analytics
Connect

Apex SDK

Event Collection
Connect

Salesforce

CRM
Connect

Mixpanel

Analytics
Connect

Amplitude

Analytics
Connect

PostHog

Analytics
Connect

Segment

CDP
Connect

Actions

Decisions flow out as actions

Experiment Engine

Open

Task Generation

Open

Budget Allocation

Open

Approval Workflows

Open

Webhooks

Open

Slack Notifications

Open

Observe · Hypothesize · Test · Learn · Repeat

Built for Growth Teams

You know these problems.

Every growth team fights the same battles: disconnected signals, decisions based on intuition, and intelligence that evaporates between campaigns. Apex solves them regardless of your vertical.

Whether sales-led, product-led, or hybrid — close the loop from spend to revenue.

You can’t connect ad spend to closed revenue

$0
reconciliation needed

Your analytics shows clicks. Your CRM shows deals. Nobody connects them. CAC and payback period are educated guesses.

Apex maps every event to channel spend and pipeline value. CAC and payback are always current.

Your experiments optimize for vanity metrics

Revenue
not clicks

A $50K enterprise demo and a free trial sign-up are not the same. Your tests can’t tell the difference.

Experiments scored by real business value per dollar. Pipeline, not pageviews.

Your team learns something every week — and loses it by next quarter

10×
faster time-to-insight

Insights live in dashboards nobody re-reads, experiments nobody references, and tribal knowledge that leaves when people do.

Apex turns every signal into institutional memory. The loop compounds — so the 50th decision is dramatically better than the first.

Key integrations
Google AdsLinkedIn AdsHubSpotGA4
Cost per weighted pipeline dollar

Same platform. Different verticals. The scientific method works everywhere. Your integrations, metrics, and experiments adapt to your business, but the intelligence loop stays the same.

Agent-native setup

Your AI agent installs Apex.Then proves it worked.

Instrumentation you can trust starts with an install you can watch. The agent scans your codebase, proposes its plan, wires your events, and verifies every one of them against Apex. You watch each event turn green as the first real one arrives.

The agent audits your code

Point your agent at your repo. It finds what you already track, what is missing, and what it should skip. Checkout paths, sign-up flows, purchase events. You never fill out a questionnaire about your own codebase.

02
The plan lands before the code

Every event the agent wants to wire appears on your Apex setup page as a pending light, before it edits a single file. You approve or trim the plan in one step.

03
Green means proven

The agent wires each event, fires it once, and checks its own work against Apex until every light reports detected. If the server will not count an event, the agent gets the reason back, not a mystery.

Works with any MCP-capable agent. Cursor is one click. Prefer to do it yourself? The snippet and SDKs are right there too.

Pricing

Free up to your scale.
Then pay for what you use.

One Pay-as-you-go plan. Every feature included. Enterprise adds SSO, SLA, and dedicated infrastructure when you need it. No platform fees, no MAU traps, no seats.

For you

Pay-as-you-go

Every feature. Usage-based. No platform fee.

~$340 / mo

At your scale: 5M events, 50K sends, 1M CAPI conversions, 500 AI generations.

  • Every feature included — no capability gates
  • Unlimited seats
  • Free up to your scale, usage-based after
  • Per-meter pricing — only pay for what you use

Enterprise

SSO + SLA + KMS + data residency + dedicated success.

$36K/ yr floor

Custom usage limits. Average contract $120K / yr.

  • SAML SSO + role-based access
  • Contracted uptime SLA
  • Customer-managed KMS keys
  • EU data residency (Q3 2026)
  • Dedicated success engineer

Full calculator + per-meter free-tier limits on the pricing page.

Stop guessing.
Start compounding.

Every experiment your team runs builds institutional knowledge that compounds over time, and survives team turnover. Every day you wait is a day your competitor's system learns something yours doesn't.

Free to start · No credit card required · Set up in under 5 minutes